Astrid Andersen
How We Do
2024
2024
2024
Year 2024
Year 2024
Insights, Branding, Communications
Insights, Branding, Communications
Insights, Branding, Communications
Type Insights, Branding, Communications
Type Insights, Branding, Communications
Fashion and degrowth—talk about a match made in heaven, then imagine the opposite. Still, with this project, I explored how to wed the poles and promote positive social change, using Astrid Andersen, a small fashion brand rooted in 90s and 00s hip-hop culture, as the vessel.
The future reeks of doom and gloom due to permacrisis halitosis. The culprit? Neoliberalism. While Millennials and Gen Z’s idea of a meaningful life differs from past generations, they feel forced to keep running the hamster wheel, the faster the better.
However, a cultural shift is underway. Young people seek ways to claim agency, make life more meaningful, and feel more joy; putting their money where their mouths are and supporting responsible brands is one way they do so. For brands to remain relevant, they must now provide meaning; to many, their why and how have become just as important as their what.
With applicabe degrowth values identified, I refined Astrid Andersen’s brand strategy, focusing on creating alternative value and promoting social changes in a financially sustainable way.
I established new vision and mission statements, and a new set of values, which I brought to life by writing a brand manifesto and developing a creative concept.
Fashion and degrowth—talk about a match made in heaven, then imagine the opposite. Still, with this project, I explored how to wed the poles and promote positive social change, using Astrid Andersen, a small fashion brand rooted in 90s and 00s hip-hop culture, as the vessel.
The future reeks of doom and gloom due to permacrisis halitosis. The culprit? Neoliberalism. While Millennials and Gen Z’s idea of a meaningful life differs from past generations, they feel forced to keep running the hamster wheel, the faster the better.
However, a cultural shift is underway. Young people seek ways to claim agency, make life more meaningful, and feel more joy; putting their money where their mouths are and supporting responsible brands is one way they do so. For brands to remain relevant, they must now provide meaning; to many, their why and how have become just as important as their what.
With applicabe degrowth values identified, I refined Astrid Andersen’s brand strategy, focusing on creating alternative value and promoting social changes in a financially sustainable way.
I established new vision and mission statements, and a new set of values, which I brought to life by writing a brand manifesto and developing a creative concept.
Fashion and degrowth—talk about a match made in heaven, then imagine the opposite. Still, with this project, I explored how to wed the poles and promote positive social change, using Astrid Andersen, a small fashion brand rooted in 90s and 00s hip-hop culture, as the vessel.
The future reeks of doom and gloom due to permacrisis halitosis. The culprit? Neoliberalism. While Millennials and Gen Z’s idea of a meaningful life differs from past generations, they feel forced to keep running the hamster wheel, the faster the better.
However, a cultural shift is underway. Young people seek ways to claim agency, make life more meaningful, and feel more joy; putting their money where their mouths are and supporting responsible brands is one way they do so. For brands to remain relevant, they must now provide meaning; to many, their why and how have become just as important as their what.
With applicabe degrowth values identified, I refined Astrid Andersen’s brand strategy, focusing on creating alternative value and promoting social changes in a financially sustainable way.
I established new vision and mission statements, and a new set of values, which I brought to life by writing a brand manifesto and developing a creative concept.
Fashion and degrowth—talk about a match made in heaven, then imagine the opposite. Still, with this project, I explored how to wed the poles and promote positive social change, using Astrid Andersen, a small fashion brand rooted in 90s and 00s hip-hop culture, as the vessel.
The future reeks of doom and gloom due to permacrisis halitosis. The culprit? Neoliberalism. While Millennials and Gen Z’s idea of a meaningful life differs from past generations, they feel forced to keep running the hamster wheel, the faster the better.
However, a cultural shift is underway. Young people seek ways to claim agency, make life more meaningful, and feel more joy; putting their money where their mouths are and supporting responsible brands is one way they do so. For brands to remain relevant, they must now provide meaning; to many, their why and how have become just as important as their what.
With applicabe degrowth values identified, I refined Astrid Andersen’s brand strategy, focusing on creating alternative value and promoting social changes in a financially sustainable way.
I established new vision and mission statements, and a new set of values, which I brought to life by writing a brand manifesto and developing a creative concept.
Fashion and degrowth—talk about a match made in heaven, then imagine the opposite. Still, with this project, I explored how to wed the poles and promote positive social change, using Astrid Andersen, a small fashion brand rooted in 90s and 00s hip-hop culture, as the vessel.
The future reeks of doom and gloom due to permacrisis halitosis. The culprit? Neoliberalism. While Millennials and Gen Z’s idea of a meaningful life differs from past generations, they feel forced to keep running the hamster wheel, the faster the better.
However, a cultural shift is underway. Young people seek ways to claim agency, make life more meaningful, and feel more joy; putting their money where their mouths are and supporting responsible brands is one way they do so. For brands to remain relevant, they must now provide meaning; to many, their why and how have become just as important as their what.
With applicabe degrowth values identified, I refined Astrid Andersen’s brand strategy, focusing on creating alternative value and promoting social changes in a financially sustainable way.
I established new vision and mission statements, and a new set of values, which I brought to life by writing a brand manifesto and developing a creative concept.
How We Do:
A Brand Manifesto
How We Do:
A Brand Manifesto
How We Do:
A Brand Manifesto
How We Do:
A Brand Manifesto
How We Do:
A Brand Manifesto
For the dreamers, ballers, artists, creators, dawgs, thinkers, visionaries, and the OGs
Time and again, people and communities are exploited by greedy opps. When you struggle to make ends meet, your ability to dream dissolves. You’re surviving, not living. We see you. Astrid Andersen is our success story, but you’re the Pippens and the Rodmans to our Jordan. Now it’s time to give back. No more “another day, another struggle,” unless we’re vibing to Biggie at the function. When nighttime arrives, we want you to be able to say “today was a good day.”
We want to bring about an equal and exploitation-free future where caring is cool. We’re in the business of equipping people with purpose, figuratively and literally. And that’s why, from this day on, we’re dedicating excess profits towards bringing about positive changes; backing our community, you, with social events, learning opportunities, and funding for bringing your ideas to life; supporting organisations and causes of your choice that want to bring about a better tomorrow with us.
Bringing about a better tomorrow is easier said than done. We need to walk the talk. And for that, our values will guide our actions; a code of conduct to hold us accountable by. Without further ado, this is How We Do:
Love
We think, speak, and act from a place of care, commitment, trust, respect, responsibility, and knowledge.
Generosity
We can never go nowhere, unless we share with each other. Shout out, Pac. When we eat, the community eats. We’re sharing knowledge, learnings, resources, opportunities, and tools.
Integrity
We hold each other accountable and learn from our mistakes. We grow as one.
Imagination
We dream big, boldly, and openly. Through collective imagination, the core of creation, play, and fun, we spark hope and inspire change.
Unconventional
We question everything. We challenge conventions to nurture creativity and innovation, weaving together creative confidence one thread at the time.
Quality
We’re no mid machines. Attention to detail and quality are at the heart of our production, sure, but it flows throughout how we interact with one another, too.
Creative Comms Concept
Creative Comms Concept
Creative Comms Concept
Creative Comms Concept
Creative Comms Concept
